Like many retail names, J.C. Penney (JCP) has reported a disappointing holiday sales period. With the retailer’s CEO previously guiding to 2-5% Q4 same-store-sales growth, the reported November-December sales comp exhibits the probability for the entire quarter to miss guidance. “As we pivot our retail strategy towards these and other non-weather sensitive categories, we expect the strength in performance from these initiatives…
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We’ve often said at Finom Group, “When the market doesn’t produce the higher probability outcome.” And that probability is...
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