7 GENERAL PRINCIPLES: What is evidence-based research 1. Nothing new under the sun: Importance of looking at cycles 2. Equities junior in capital structure: Bonds lead stocks 3. Don’t shout at the market: Market doesn’t care about my opinion 4. Stop carrying a “Lehman hammer”: Avoid cognitive bias 5. Confidence drives markets: Confidence changes faster than fundamentals 6. Demographics are…

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